Blog Series

CHALLENGE

Tell the stories of people who represent the successes and hard work of a community. Whether successful alumni, new grads, researchers, or organizational superstars, reading the stories of each person's unique journey helps inspire others to see their pathway as a possibility.

CLIENT PROFILE

Clients range from busy communications departments at larger organizations to smaller organizations that need extra support. Each recognizes the value of high-quality journalistic-style blog posts that use interviewing to capture their authority and subject matter expertise. Using both external research and thought leadership captured from their experts, these clients invest in consistent content as a way to grow connections with their audiences and educate their readers about their organization's successes.

PROCESS

Drawing out the details of each individual’s unique story requires careful interviewing that puts the subject at ease and digs for the whole story and context beyond the headline. Identifying a story focus that engages readers. An outline or creative brief helps to set the points to cover through the story, and included revisions and approvals help to ensure that details are captured correctly.

SAMPLE PROJECTS

University of Toronto

University of Waterloo

Shad Canada

Dalhousie University’s Rowe School of Management

Suzanne has worked on the last three issues of the Laurentian Alumni Magazine. She’s an excellent writer who never fails to tell an engaging story.

Sue stepped into work with our team during a critical period at the end of a large project. She was on-the-ball, reliable and seemed unflappable - a real pro.

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