Feature Articles

CHALLENGE

Incorporate multiple voices into a longer article to help explore a narrative or theme and tell a more complex story, drawing on several perspectives.

CLIENT PROFILE

Clients include editors from consumer to alumni magazines to businesses that want to create a longer-form profile or feature for a general audience. They appreciate solid journalistic experience and story sense to help craft engaging narratives, with both original reporting and tight writing.

SAMPLE PROJECTS

Lazaridis School of Business student profile

Dalhousie University Law School – feature (p.18) and profile (p.28)

University of Toronto School of Dentistry – History of dentistry (p.8)

Concordia University – feature on startup Brainbox AI

York University Continuum magazine – profile of politician Jagmeet Singh (p. 16)

PROCESS

Scheduling and conducting multiple interviews, then using a journalist’s sense of story to weave together these perspectives into a readable narrative that engages the audience. Working with a creative brief and a number of included revisions help to ensure that the story is delivered as requested.

Suzanne has worked on the last three issues of the Laurentian Alumni Magazine. She’s an excellent writer who never fails to tell an engaging story.

Sue stepped into work with our team during a critical period at the end of a large project. She was on-the-ball, reliable and seemed unflappable - a real pro.

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