Ghostwriting

CHALLENGE

Create authoritative pieces in voice of busy administrators or executives who need to connect with their communities but don't have time to write their own.

CLIENT PROFILE

Clients are senior leaders who lack the time to write their own thought leadership content. They value being able to articulate their thoughts through interviews and have writers who learn their voice help build their authority.

SAMPLE PROJECTS

Available on request

PROCESS

Develop creative briefings and determine goals for ongoing posts. Interview author to draw out content for posts, create draft for approval and revise to client satisfaction.

Suzanne has worked on the last three issues of the Laurentian Alumni Magazine. She’s an excellent writer who never fails to tell an engaging story.

Sue stepped into work with our team during a critical period at the end of a large project. She was on-the-ball, reliable and seemed unflappable - a real pro.

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