Repurposing: how to know when to quit
March 31, 2026
I’m a big fan of repurposing because it can be so much faster than creating from scratch—often you can save
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In praise of repurposing
March 24, 2026
Ever sit down to write another blog post or plan out your quarterly content calendar and worry that you’ve run
Planning your newsletter from the ground up
March 17, 2026
Building a newsletter doesn’t start with the first word of the first issue. It starts way before that with strategy.
Why writers still need websites
March 10, 2026
New writers ask me all the time whether they really need a website. Whereas my past answer would have been
What 20+ years of freelancing taught me about hybrid work
March 3, 2026
As a freelance worker for 20+ years, I’ve watched the work-from-home debate with an odd feeling of déjà vu. The
The content calendar sweet spot
February 24, 2026
When every post sounds the same, audiences tune out. As you plan your content calendar for the new year, consider
The secondary audiences you’re not planning for
February 17, 2026
Writing for alumni magazines, I often get to profile some pretty interesting people. While the originate from the same high
Lessons learned interviewing
January 26, 2026
I’ve been conducting interviews for over 20 years now—everyone from kindergarteners (hands down the most brutally honest interviewees) to CEOs
Passion vs practical decision making
January 19, 2026
A colleague recently shared advice about trusting her gut when making decisions. It got me thinking about the balance between
How to improve your review process
January 12, 2026
You’re excited about a content project with a brilliant subject matter expert. Then it takes days and even weeks to
Choosing form to suit content
January 5, 2026
Before the blog post, the default content form was the article. Today, content has evolved to the point where there
Next-level consistency
November 3, 2025
We’ve all mastered spell check and style guides. But consistency means going further, to ensure your content and document structure
AI decision making
October 27, 2025
As I have started to experiment with AI, I realize it’s not an all or nothing tool. I’m certainly not
One useful tip
October 20, 2025
I was browsing Content Marketing Institute recently (one of my go-to sources for newsletter content) when I came across a
How to tell a client you’re using AI
October 13, 2025
One day this summer as I was experimenting with AI tools, my other project was to write a client proposal.
Silent followers
October 6, 2025
Before the internet made everything measurable, we created content with blind faith. We hoped it would find its intended audience.
AI experiment #2: generic vs personal training
September 29, 2025
AI experiment #2: Generic vs. personal content Part of my AI experiment revealed something useful about getting better results from
AI experiments: what I did this summer
September 22, 2025
This summer, I finally did what many of us have been meaning to do: properly test AI tools for communications
Content calendars: time for a refresh
September 8, 2025
It’s that time of year when we’re all looking at our editorial calendars and asking: “Is what I planned in
Fresh eyes are an editor’s best friend
August 25, 2025
One of the writer’s greatest challenges is finding their fresh eyes. I’m always amazed at the completion of a draft