The content calendar sweet spot
February 24, 2026
When every post sounds the same, audiences tune out. As you plan your content calendar for the new year, consider
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The secondary audiences you’re not planning for
February 17, 2026
Writing for alumni magazines, I often get to profile some pretty interesting people. While the originate from the same high
Lessons learned interviewing
January 26, 2026
I’ve been conducting interviews for over 20 years now—everyone from kindergarteners (hands down the most brutally honest interviewees) to CEOs
Passion vs practical decision making
January 19, 2026
A colleague recently shared advice about trusting her gut when making decisions. It got me thinking about the balance between
How to improve your review process
January 12, 2026
You’re excited about a content project with a brilliant subject matter expert. Then it takes days and even weeks to
Choosing form to suit content
January 5, 2026
Before the blog post, the default content form was the article. Today, content has evolved to the point where there
Next-level consistency
November 3, 2025
We’ve all mastered spell check and style guides. But consistency means going further, to ensure your content and document structure
AI decision making
October 27, 2025
As I have started to experiment with AI, I realize it’s not an all or nothing tool. I’m certainly not
One useful tip
October 20, 2025
I was browsing Content Marketing Institute recently (one of my go-to sources for newsletter content) when I came across a
How to tell a client you’re using AI
October 13, 2025
One day this summer as I was experimenting with AI tools, my other project was to write a client proposal.
Silent followers
October 6, 2025
Before the internet made everything measurable, we created content with blind faith. We hoped it would find its intended audience.
AI experiment #2: generic vs personal training
September 29, 2025
AI experiment #2: Generic vs. personal content Part of my AI experiment revealed something useful about getting better results from
AI experiments: what I did this summer
September 22, 2025
This summer, I finally did what many of us have been meaning to do: properly test AI tools for communications
Content calendars: time for a refresh
September 8, 2025
It’s that time of year when we’re all looking at our editorial calendars and asking: “Is what I planned in
Fresh eyes are an editor’s best friend
August 25, 2025
One of the writer’s greatest challenges is finding their fresh eyes. I’m always amazed at the completion of a draft
Skills: know it when you see it
August 18, 2025
One thing that strikes you when you start teaching the skills you use as a practitioner is that you have
Your single next best step
August 11, 2025
What is the single thing that you could do to increase your odds of success? I’m asked often for advice
Mental toughness for creators
August 4, 2025
There’s a mental toughness that I think every writer needs to develop in terms of creating something out of nothing.
Steal this idea
July 28, 2025
It’s been said that good writers borrow and great writers steal. I find myself stealing on a regular basis, from
Cold outreach advice
July 21, 2025
Today’s writers are urged to choose a niche as a way to focus your business. It can be challenging because