This is the first of a handful of posts that I’m creating based on long-tail keywords, or more specifically, the questions that come up as “snippets” when I type content writer into Google. The first, “how to be a content writer in Canada,” shows my location bias, but the answer I think will be similar across the border as well. Here goes:
Create some samples
To become a content writer, you should develop some writing samples that will help potential clients see your skills as a writer. If you’ve written for clients already, share those as links.
If you are just getting started, creating a blog can be a great way to put your writing out there. Use a free platform like WordPress and write half a dozen posts, ideally in a selected niche where you’d like to write. Then share these with the organizations you’d like to write for.
If you’d like to write Instagram posts, create a great Instagram account and fill it with your best in that area. Repeat for your desired platforms. Keep out for postings as well that call for content creation, and contact them with a friendly email that includes a link to your blog.
Study the form
Since content writing is competitive, you’ll want to study the form to develop your skills. You can do this through a formal course or writing program. You can also start less formally by reading articles and books in this area.
Yet another approach is to actively look for samples of content that you admire and start to analyze what went into creating them. Developing a reading practice around the content you’d like to create will help you stay current on new examples of content. Use your observations and reading to improve your own style.
I also share these blog posts on LinkedIn – visit https://www.linkedin.com/in/sbowness/ to connect with me there. Or hire me to write blog posts for you!
