Before the internet make everything measurable, we used to just put content out there. And assume that some of it was reaching its ideal reader.
Now if you didn’t click on it, the message might not have landed?
While we’ve been trained by the social media apps to register our emotions online, I still think there’s a percentage of content that people are reading but not reacting to. Or reacting to without really reading. You get through the first two paragraphs of an eight-paragraph post and “like” what you read. So it’s almost like the “like” bookmarks it for later.
I recently did that with a post that I wanted to read more of, but I was in the middle of looking for something specific and didn’t want to get distracted. But a couple of weeks later, I did have time and went back to find it.
My “like” had suggested I read it but my return confirmed that I liked it.
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