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A glimpse into design

CodeWord blog - laptop - writing tools

Stepping outside my comfort zone, I decided to attend the Registered Graphic Designers Design Thinkers conference in early November. I thought it would be a great opportunity to learn more about the other side, meet some new designers for potential collaboration, and expand my horizons. I started by asking my existing designer colleagues/contacts whether they […]

Personalizing content in time when you don’t like sharing

CodeWord blog - laptop - writing business

What is the opposite of an oversharer? If no definition exists, we can always add my picture to that dictionary page. As an introvert, I find it hard to get really personal with my writing, especially in a business context. Yet I know that vulnerability can help me to make connections with other people (writing […]

Shortcuts to productivity beyond AI

CodeWord blog - laptop - writing tools

We’re all in a tizzy about AI, but when we dig deeper, we realize the real issue behind it is time. We all want more of it. Or maybe more out of it. So, the real issue is productivity. How can we accelerate all the things we want to get done? It can be a […]

Metaphorical language for organizations

CodeWord blog - laptop - writing tips

What metaphors do you use to describe your organization? This general thought came to mind as I was reading a short speech given by a principal who debated the fit of a building metaphor over a growth metaphor for his students. He argued that children’s development is more suited to the organic images of plant […]

Style guides and the evolution of language

CodeWord blog - laptop - writing tools

I’ve been working to develop a style guide for a client and it’s making me think about the benefits of consistency, the impossibility of universal consistency, and the way that language evolves. While I am a big advocate for organizations developing their own style guide, I would never start from scratch. In Canada, there are […]

Localization as content inspiration

In the past few years, I’ve read many articles about localization, as tech companies and entrepreneurs try to figure out how to do more with local search. There seems to be demand, as people in specific areas desire to know the best restaurants to visit, local tailors or handy people to hire. But it’s an […]

Thought leadership through content

CodeWord blog - laptop - content

Writers have been thrown into crisis this year due to AI. By this late month, I’ve explored the tools, read articles, written articles, and even started keeping a list of smart prompts. I’ve also used AI to write some posts for clients on common topics in their business. But what reassures me against AI putting […]

Q4 goal setting

CodeWord blog - laptop - strategy

One month into Q4, also known as fall, I think it’s the perfect time to check in on how my early September plans are faring. This is like the February resolutions check, where you either feel triumphant about how disciplined you’ve been, or red-faced about how little of it stuck. Or likely a bit of […]

Insta quitting and why I’m not

CodeWord blog - laptop - writing tools

Like many, I have a love-hate relationship with social media. As an introvert-in-recovery, I’m shy to share all of my life online. I also find the platforms a bit performative, to put it politely. Yet I also get some good ideas from places like X/Twitter and find it useful to connect with people. I know […]

Tips for a return to routine

CodeWord blog - laptop - writing business

I hate fall. And it’s not even fall’s fault, it’s just that it’s not summer, which is my favourite season. I love hot weather and summer is that (although this summer was a bit of a fail in that department) and also sunshine (again, what was up with all the rain – still, my tomato […]