Bound to the keywords
We used to be able to just write a blog post, but now we have to identify relevant keywords first and then write the blog post. There’s a reason why writers have a love/hate relationship with SEO. It’s the never-ending pull between the creative impulse just to put your thoughts onto the page and the […]
Ebook vs blog post
As a writer of longform content, I write longform and then I also write loooooooong form. So, I spend a lot of time thinking about topics that could be ebooks rather than simply a blog. Sometimes I even push back with clients who suggest an ebook or who ask me to write many posts on […]
Personalization overload
A newsletter that I enjoy for its sassy writing style recently called me by my last name. When it had always used my first. By now, we’re all used to newsletters and their false personalization. With <insert name here> creating the magic of direct address that, upon first read, felt really personal. But I think […]
A post without strategy is just…
Last year a client was experimenting with AI and posted a blog post written by you know who. As the resident blog post writer, I initiated a conversation on how we would use AI productively in our editorial schedule. But while I felt a bit offended to see a post written by a robot, I […]
Links roundup 2023
The last month of the last quarter of 2023 is upon us! Fortunately the holiday season is also here to make us a little more cheerful. With the end of year in mind, I’ve gathered ten top links that I’ve shared in my newsletter throughout the year, in case you missed them. I thought Enjoy! […]
ChatGPT talks trends
As we all continue to explore how to work with AI, I’m interested in its idea generation as a shortcut to getting to bigger ideas. I asked ChatGPT to come up with ten ideas for blog posts on content marketing, and then another prompt to generate ten blog post ideas on marketing. Here’s its reply. […]
Communications differences in small vs big organizations
Working for organizations of different sizes, I’m always thinking about the priorities that each should have when reaching out to their audiences. Of course, this is highly dependent on niche, growth goals (does a small organization want to become big) and audience type. But I think there are different approaches depending on size. Here are […]
Moving up to editorial project manager
How do you manage a big project? As I move into the middle phase of my career, I hear so many of my peers worry about their management abilities and lament the lack of training in this area. It’s true: you train early in your career on the skills in your field, but later as […]
A glimpse into design
Stepping outside my comfort zone, I decided to attend the Registered Graphic Designers Design Thinkers conference in early November. I thought it would be a great opportunity to learn more about the other side, meet some new designers for potential collaboration, and expand my horizons. I started by asking my existing designer colleagues/contacts whether they […]
Personalizing content in time when you don’t like sharing
What is the opposite of an oversharer? If no definition exists, we can always add my picture to that dictionary page. As an introvert, I find it hard to get really personal with my writing, especially in a business context. Yet I know that vulnerability can help me to make connections with other people (writing […]
