As a writer of longform content, I write longform and then I also write loooooooong form. So, I spend a lot of time thinking about topics that could be ebooks rather than simply a blog. Sometimes I even push back with clients who suggest an ebook or who ask me to write many posts on a similar topic (maybe we can combine these into an ebook after each is posted individually!) Whether for your own organization or for a client, when is the right time to choose an ebook over a blog post? Here are some ways to think about why a longer form would work:
When you find yourself writing about many similar topics that could fall under an umbrella topic (maybe it’s an ebook!)
When you want to build your authority on a topic that has many facets (maybe it’s an ebook!)
When it’s a complex topic with distinct elements (maybe it’s an ebook!)
When you’re trying to educate your readership about something important to your industry (maybe it’s an ebook!)
When you’re trying to create something with staying power that you can promote within your community over months instead of days (maybe it’s an ebook!)
Interested in chatting about your project idea? Maybe I can help (maybe it’s an ebook!)
I also share these blog posts on LinkedIn – visit https://www.linkedin.com/in/sbowness/ to connect with me there. Or hire me to write blog posts for you!
