You’re excited about a content project with a brilliant subject matter expert. Then it takes days and even weeks to get through approvals and you deflate just a little.
Thereโs a better way. Improve the process and youโll improve the time span. Hereโs how:
๐ช๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐ถ๐ฟ ๐๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ
Find out what works best for your reviewer. Ask upfront: “When do you typically have 15-20 minutes of focused time?” Maybe itโs not the 8:00 am that you expect but 20 minutes on a Sunday morning. If you can find a time that works consistently, even better.
๐ง๐ฟ๐ ๐๐ต๐ฒ “๐พ๐๐ถ๐ฐ๐ธ ๐ฐ๐ต๐ฒ๐ฐ๐ธ”
The word “review” sounds like homework but the “quick check” sounds like security. Even better when the quick check has a specific goal: “Could you do a quick check to make sure I understood your main point?”
๐ง๐ฟ๐ ๐ฎ ๐ฟ๐ฒ๐ฑ ๐ณ๐น๐ฎ๐ด ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต
Another option for framing: โYou don’t need to review for style, but please flag anything factually wrong or that misrepresents your position.” This focuses their attention on accuracy and they will make time for that.
๐ช๐ต๐ฎ๐ ๐’๐๐ฒ ๐น๐ฒ๐ฎ๐ฟ๐ป๐ฒ๐ฑ
Interviewees who claim they’re too busy can become your most engaged collaborators when you work on their terms. They want you to make them sound good and their approval means you can share their words with confidence.
How do you handle the reviewer time challenge?
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