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CodeWord blog - blog posts on writing business

Tips for a return to routine

I hate fall. And it’s not even fall’s fault, it’s just that it’s not summer, which is my favourite season.

CodeWord blog - blog posts on strategy

Content strategy

Content creation is most productive when there’s a plan in place. When I’m creating a content strategy, I like to

CodeWord blog - blog posts on writing tips

Slow down thinking

I’m a fan and advocate of brainstorming: nothing like a good ten- to twenty-minute sesh to spill all your dumb

CodeWord blog - blog posts on writing tools

Building an editorial calendar

Editorial calendars are a fantastic tool for any communicators or organizations that want to create a consistent output to communicate

CodeWord blog - blog posts on strategy

A conference co-chair reflects

I’m a regular volunteer with professional associations in my writing and editing industry, and for the past few months, my

CodeWord blog - blog posts on writing tools

Repurposing with purpose

Repurposing content is one of my favourite ways to make a budget stretch further. When I do a content audit

CodeWord blog - blog posts on writing business

Outsourcing with ease

Outsourcing content creation can be scary because you worry that it’s hard for another person to capture your voice, or

CodeWord blog - blog posts on strategy

Strategy in experimentation

Whether recommending a new platform for my clients or testing out a new niche myself, I like to approach experiments

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