Metaphorical language for organizations
October 23, 2023
What metaphors do you use to describe your organization? This general thought came to mind as I was reading a
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Style guides and the evolution of language
October 16, 2023
I’ve been working to develop a style guide for a client and it’s making me think about the benefits of
Localization as content inspiration
October 9, 2023
In the past few years, I’ve read many articles about localization, as tech companies and entrepreneurs try to figure out
Thought leadership through content
October 2, 2023
Writers have been thrown into crisis this year due to AI. By this late month, I’ve explored the tools, read
Q4 goal setting
September 25, 2023
One month into Q4, also known as fall, I think it’s the perfect time to check in on how my
Insta quitting and why I’m not
September 18, 2023
Like many, I have a love-hate relationship with social media. As an introvert-in-recovery, I’m shy to share all of my
Tips for a return to routine
September 1, 2023
I hate fall. And it’s not even fall’s fault, it’s just that it’s not summer, which is my favourite season.
Content strategy
August 8, 2023
Content creation is most productive when there’s a plan in place. When I’m creating a content strategy, I like to
What I read on my summer vacation
August 1, 2023
When summer slowdown times hit (hello July!) I make a point to read and reread books that either help or
Slow down thinking
July 24, 2023
I’m a fan and advocate of brainstorming: nothing like a good ten- to twenty-minute sesh to spill all your dumb
Building an editorial calendar
July 17, 2023
Editorial calendars are a fantastic tool for any communicators or organizations that want to create a consistent output to communicate
Thought patterns behind communications plans
July 10, 2023
You wouldn’t go somewhere new without pulling out the good old map, or these days firing up Google maps. This
Time for a content audit?
July 1, 2023
July is not only a great time to go on vacation but also to take a break from your daily
A conference co-chair reflects
June 1, 2023
I’m a regular volunteer with professional associations in my writing and editing industry, and for the past few months, my
Repurposing with purpose
May 15, 2023
Repurposing content is one of my favourite ways to make a budget stretch further. When I do a content audit
Outsourcing with ease
April 3, 2023
Outsourcing content creation can be scary because you worry that it’s hard for another person to capture your voice, or
Strategy in experimentation
February 1, 2023
Whether recommending a new platform for my clients or testing out a new niche myself, I like to approach experiments