Repurposing, again
February 14, 2024
By now the idea of repurposing content is not new. Smart content creators are always looking for a second and
Blog
Bound to the keywords
February 7, 2024
We used to be able to just write a blog post, but now we have to identify relevant keywords first
Ebook vs blog post
January 31, 2024
As a writer of longform content, I write longform and then I also write loooooooong form. So, I spend a
Personalization overload
January 24, 2024
A newsletter that I enjoy for its sassy writing style recently called me by my last name. When it had
A post without strategy is just…
January 17, 2024
Last year a client was experimenting with AI and posted a blog post written by you know who. As the
Links roundup 2023
December 4, 2023
The last month of the last quarter of 2023 is upon us! Fortunately the holiday season is also here to
ChatGPT talks trends
November 27, 2023
As we all continue to explore how to work with AI, I’m interested in its idea generation as a shortcut
Communications differences in small vs big organizations
November 20, 2023
Working for organizations of different sizes, I’m always thinking about the priorities that each should have when reaching out to
Moving up to editorial project manager
November 17, 2023
How do you manage a big project? As I move into the middle phase of my career, I hear so
A glimpse into design
November 10, 2023
Stepping outside my comfort zone, I decided to attend the Registered Graphic Designers Design Thinkers conference in early November. I
Personalizing content in time when you don’t like sharing
November 6, 2023
What is the opposite of an oversharer? If no definition exists, we can always add my picture to that dictionary
Shortcuts to productivity beyond AI
October 30, 2023
We’re all in a tizzy about AI, but when we dig deeper, we realize the real issue behind it is
Metaphorical language for organizations
October 23, 2023
What metaphors do you use to describe your organization? This general thought came to mind as I was reading a
Style guides and the evolution of language
October 16, 2023
I’ve been working to develop a style guide for a client and it’s making me think about the benefits of
Localization as content inspiration
October 9, 2023
In the past few years, I’ve read many articles about localization, as tech companies and entrepreneurs try to figure out
Thought leadership through content
October 2, 2023
Writers have been thrown into crisis this year due to AI. By this late month, I’ve explored the tools, read
Q4 goal setting
September 25, 2023
One month into Q4, also known as fall, I think it’s the perfect time to check in on how my
Insta quitting and why I’m not
September 18, 2023
Like many, I have a love-hate relationship with social media. As an introvert-in-recovery, I’m shy to share all of my
Tips for a return to routine
September 1, 2023
I hate fall. And it’s not even fall’s fault, it’s just that it’s not summer, which is my favourite season.
Content strategy
August 8, 2023
Content creation is most productive when there’s a plan in place. When I’m creating a content strategy, I like to