Subject matter expertise vs thought leadership
June 24, 2024
One of my most frequent interviewee types are subject matter experts. These are people deeply knowledgeable about a topic through
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See you at the Editors Canada Conference in Vancouver
June 17, 2024
I get a lot out of conference speaking, so just thought I’d post a short note about the two sessions
AI learning – quarterly check in
June 10, 2024
In an era when a field is changing rapidly, you learn things about that area more rapidly. Annual report writing?
Longtail keyword post: how to create thought leadership content
June 3, 2024
This is the last in a handful of posts that I’m creating based on long-tail keywords, or more specifically, the
Longtail keyword post: what is the best style of writing for a blog post
May 27, 2024
This is another post in a series I’m creating based on long-tail keywords. Or more specifically, the questions that come
Longtail keyword post: How to get good at content writing
May 20, 2024
This is another of a handful of posts that I’m creating based on long-tail keywords, or more specifically, the questions
Longtail keyword post: How to become a content writer in Canada
May 13, 2024
This is the first of a handful of posts that I’m creating based on long-tail keywords, or more specifically, the
Let’s get longtail
May 6, 2024
Inspired by an article that suggested a great way to develop content was to create content based on longtail keywords,
Calendars and content pillars
April 29, 2024
Last year a client was experimenting with AI and posted a blog post written by you know who (yes, I’m
The terrifying experience of interviewing fellow journalists
April 22, 2024
I recently interviewed two journalists for their alumni magazines, and it brought up a fear. Besides interviewing celebrities (which I
Changing writing assignments
April 15, 2024
Put your head down to stare at a document at the start of your writing career, then look up and
Thought leadership on big picture topics
March 27, 2024
What are the big topics in your industry? As a writer, the clear winner for 2023 was AI. At first,
Posting with purpose
March 20, 2024
As much as I’m a fan of blog posts and other longform content, I’m always thinking about (and prompting clients
Best writing advice for your younger self
March 13, 2024
A writer was recently blogging about writing business advice they would give their younger selves. That prompted me to think
Good content starts with good interviews
March 6, 2024
Writing is my job, but my secondary skill is interviewing. I’ve even come to think of it as one of
Updating your audience avatars
March 1, 2024
Who among us is obsessed with audience? If you’re a content writer or copywriter, you likely spend a lot of
Collecting client feedback
February 21, 2024
A “do as I say, not as I do” topic for me is collecting client feedback. I always wait too
Repurposing, again
February 14, 2024
By now the idea of repurposing content is not new. Smart content creators are always looking for a second and
Bound to the keywords
February 7, 2024
We used to be able to just write a blog post, but now we have to identify relevant keywords first
Ebook vs blog post
January 31, 2024
As a writer of longform content, I write longform and then I also write loooooooong form. So, I spend a